Jul 25, 2023
In the music industry, there's one revenue opportunity that many artists and their managers often overlook: merch and e-commerce. Why is this revenue stream a key profit lever that many artists never pull?
In this episode, Jack and Circa unearth the holy grail of music business growth for artists of all sizes. Learn...
Jul 18, 2023
In an industry teeming with distractions, hacks, and shortcuts, how can you truly get ahead in your music career? The places to look might surprise you...
In this episode of Creative Juice, Jack and Circa discuss why artists often struggle with consistency and focus, and get caught up in mimicking tactics that simply...
Jul 11, 2023
Content creation is often touted as a key to success in the music industry. But what if there's more to it than just chasing trends? What if we challenge the conventional narrative and unveil the truth about content creation that the music industry doesn't tell you?
In this episode of Creative Juice, Jack and Circa...
Jul 4, 2023
Navigating the world of music marketing can be challenging, but split testing is a powerful process that can help you optimize your advertising and e-commerce strategies.
In this episode of Creative Juice, we dive into the results of three crucial split tests we conducted at IndieX, our music marketing agency. Learn...