Apr 12, 2018
You may be familiar with how to sell concert tickets in the
traditional industry way - blast an email list, flyer the town
until it's paper mache, blast everyone's social media with 7638
tags, change your Facebook profile picture to a gig flyer...
Welcome to 2018, where you can control the audience and measure the
effect of almost any message you put out. In this day and age, the
methods that many bookers and promoters use to "fill rooms" often
kill rooms instead. New strategies could change this entire
industry - if only it weren't fundamentally gridlocked...
In this episode, we talk about the future of the touring industry
as a whole. We hope to open up a conversation about practices that
may no longer be necessary and, in some cases, might be holding us
back.
Over this 3-part series, we'll explain what we're doing at the
agency level to help Indies build their markets and develop a
touring career. Get ready for an incredibly deep dive into how to
sell tickets to live shows with digital!